Transforming Typography: Bridging the Gap between Paper and Screen

Abstract

Typography is one of the oldest art forms in the world and has remained important even through the transition from the print to the digital age. It is imperative to learn all of the terminologies regarding typography (tracking, leading, kerning) and font classifications, and then examine concepts like how fonts impact a message, and how fonts are used in different media like advertising, web, print, logos, and so on. Finally, it is essential to cover the essentials of digital publishing before concluding. The understanding of typography i.e., both theoretical and literal is required, from how it is used to where it is used to why it is used, and of course, you'll gain a solid groundwork in the practical uses of typography too.