An Investigation on Consumer Behaviour and Perceived Advantages of Online Shopping

Abstract

Technology is crucial for economic growth and development, and online marketing significantly contributes to business expansion. Nowadays, businesses can grow through traditional store-based marketing or modern online formats. Businesses no longer need to keep large inventories; they can operate on a demand-based model. This paper explores the advantages of online shopping from the perspective of respondents in a semi-urban area. The findings reveal that respondents perceive substantial benefits from online shopping. The study highlights the extensive potential of e-commerce and provides insights for businesses considering e-commerce strategies.