Effect of Customer Loyalty Programs on Consumer Purchasing Behavior in Organized Retail Stores of Bhopal City. Ajasraa ISSN 2278-3741 UGC CARE 1, [S. l.], v. 13, n. 11, p. 203–210, 2024. DOI: 10.7492/nzhhvr16. Disponível em: https://ajasra.in/index.php/about/article/view/760.. Acesso em: 5 feb. 2025.