E-CRM IN INDIAN BANKING SECTOR. Ajasraa ISSN 2278-3741 UGC CARE 1, [S. l.], v. 13, n. 5, p. 261–267, 2024. DOI: 10.7492/jazahd58. Disponível em: https://ajasra.in/index.php/about/article/view/800.. Acesso em: 17 may. 2025.