Examining the COVID-19 Pandemic in India and Its Impact on Online Shopping

Abstract

This study examines many facets of online purchasing behavior, customer views during the COVID-19 pandemic in India, & the reliability of online shopping among various demographic groups. The primary objective is to discern significant differences in factors influencing online shopping usage. To achieve this, a robust statistical analysis was conducted, examining data from a sample of 600 participants. The second objective focuses on understanding consumer perceptions of online businesses during the COVID-19 pandemic in India. This investigation employs survey data to analyze changes in consumer attitudes and behaviors, particularly in response to the challenges posed by the global health crisis.The third objective aims to examine the trustworthiness of online shopping across demographics. A detailed analysis, including one-sample tests and ANOVA, is employed to assess variations in trust levels among different categories of people, providing insights into the nuanced perspectives on the reliability of online shopping within distinct demographic groups. The findings reveal that while there are no significant differences in factors influencing online shopping usage, consumer perceptions during the pandemic remained relatively stable. However, the trustworthiness of online shopping varied significantly among different demographic groups. These results offer valuable insights for businesses and policymakers to tailor strategies and enhance online shopping experiences, considering the diverse perspectives and preferences of consumers.